Agenda – Day 1 – Nextv Ad Europe

		
		
		
		
		
		
		
		
		
		
		
		
		
		
		
		
		
		








		
		
					
				
				
		
	



















 









 












Nextv Ad Europe is part of Dataxis events.

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Dataxis

Tuesday 27 April 2021

9:25 - 9:30 CEST | 5 mins

Welcome & Overview

09:30 - 10:30 CEST | 60 mins
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Dynamic broadcasting Ad insertion and performance in FTA broadcasting

  • Multi-platform strategies and cross devices ad campaigns
  • The role of FTA streaming for advertising
  • Opportunities of HBBTV

Moderated by : Ophélie Boucaud - Market Analyst - Dataxis

10:30 - 10:50 CEST | 20 mins

Break & Networking

10:50 - 11:15 CEST | 25 mins
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THE GROWTH OPPORTUNITY OF CTV AND AVOD: A GUIDE FOR BUYERS AND SELLERS - hosted by FreeWheel

  • Exclusive survey findings of European CTV habits and VOD consumption
  • Insights on audience types and usage
  • Takeaways from the market’s latest campaigns
  • Tips on how to buy CTV and AVOD
  • Opportunities and challenges ahead

In this session, expert speakers from FreeWheel, IPG Media and XUMO will draw on their experience to share crucial learnings from past CTV campaigns and technical tips on media buying, before making their much-anticipated predictions for the future of the European TV market.

11:15 - 11:30 CEST | 15 mins

Break & Networking

11:30 - 12:30 CEST | 60 mins
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Addressable TV for Pay TV Operators

  • Addressable TV ad for cable, DTH, IPTV and OTT
  • Revenue sharing with TV networks and tech partners
  • New ad formats for linear and catch up: channel switching, new screen  
  • Operators ad sales deployment

Moderated by : Ophélie Boucaud - Market Analyst - Dataxis

12:30 - 13:40 CEST | 70 mins

Break & Networking

13:40 - 14:25 CEST | 45 mins
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Importance of data & analytics usage in TV advertising

  • Multiscreen and multiplatform audience measurement
  • Social networks video audience and impact 
  • VOD and catch up integrated measurement
  • New data and analytics suppliers

Moderated by : Ophélie Boucaud - Market Analyst - Dataxis

14:25 - 14:40 CEST | 15 mins

Break & Networking

14:40 - 15:00 CEST | 20 mins
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Orange Spain and Viaccess-Orca: The journey to Targeted TV Advertising - Hosted by Viaccess-Orca

An exclusive session with Orange Spain and Viaccess-Orca, discussing the endeavors and challenges in launching Targeted TV Advertising.

 

  • How to unite and manage data, content, and advertising under the same roof ,while ensuring superior user experiences
  • How to leverage usage data while securing viewers privacy and complying with strict regulatory legislation
  • How to maximize monetization through viewer-level segmentation while keeping full control over both advertisements and your TV services

Moderated by : Ophélie Boucaud - Market Analyst - Dataxis

15:00 - 15:15 CEST | 15 mins

Break & Networking

15:15 - 16:00 CEST | 45 mins
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The potential for AVOD pure players

  • AVOD multichannel: the future of FTA broadcasting?
  • Freemium models: AVOD and SVOD
  • AVOD to TV: streaming devices, smart TV and connected STB
  • Addressable AVOD: formats and performance

Moderated by : Julian Clover - Journalist & Broadcaster

16:00 - 16:10 CEST | 10 mins

Break & Networking

16:10 - 16:35 CEST | 25 Mins
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Addressable TV at Partner Communications – powering the ad revolution in Israel - hosted by Broadpeak

A session with Partner Communications, the fastest growing ISP in Israel offering OTT video services, monetised today with targeted advertising.

 

  •  How Partner Communications is selling its video inventory ?
  • Why the leading ad agencies are working with Partner Communications ?
  • Unique architecture of the solution
  • Current trends in addressable TV in Israel

 

16:35 - 16:50 CEST | 15 Mins

Break & Networking

16:50 - 17:35 CEST | 45 mins
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The role of smart TVs and other streaming devices

  • Smart TVs and addressable advertising
  • Advertising business models on streaming devices
  • Opportunities for TV networks and content owners
  • Addressable for Android TV in Smart TVs   

Moderated by : Julian Clover - Journalist & Broadcaster

17:35 - 17:40 CEST | 5 mins

WRAP UP & VOTE OF THANKS