Orange Spain and Viaccess-Orca: The journey to Targeted TV Advertising – Hosted by Viaccess-Orca

An exclusive session with Orange Spain and Viaccess-Orca, discussing the endeavors and challenges in launching Targeted TV Advertising.

  • How to unite and manage data, content, and advertising under the same roof ,while ensuring superior user experiences
  • How to leverage usage data while securing viewers privacy and complying with strict regulatory legislation
  • How to maximize monetization through viewer-level segmentation while keeping full control over both advertisements and your TV services
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