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Frank Leenders | FIBA Media and Marketing Services - Director General
FIBA Media and Marketing Services
Frank T. Leenders (born in The Netherlands, 1968) has more than 25 years of experience in international sports marketing at the highest level. He started his professional career with ISL Marketing during the FIFA World Cup 1990 and subsequently joined start-up company TEAM Marketing in 1992, where he was part of the launch and development of the UEFA Champions League - an international benchmark project - since its very first season (1992-93). He moved to Rome to join pay Television Sky Italia in 2001, where he was Director of Sports Rights Acquisitions, responsible for the acquisition of all sports related Television rights. In 2002 he returned to TEAM, where he became Managing Director and was appointed to the Board of Directors in 2005. Following his departure at the end of 2010, he co-founded the independent sports marketing firm Value-Experience. In 2012, he supported the design and development of a dedicated media and marketing unit for FIBA, the international Basketball Federation in Geneva, Switzerland and is the Director General of this entity: FIBA Media and Marketing Services SA. As a non-executive board member, Frank also supports and invests in several companies (start-up and scale-up), which operate at the intersection of sports, media and marketing. Frank holds a degree in Economics from the University of St. Gallen (CH). He also earned an MBA degree from Bocconi University in Milano (I), where he now lectures and was elected Topic Leader Sport of the Alumni Association.